What Does the "Field of Entertainment Exclusion" Exclude?
What does the “Field of Entertainment Exclusion” exclude?
In a recent unpublished decision, Tool Touring Inc. v. The American Insurance Company, the Second Appellate District of the Court of Appeal in California, examined whether an insurer could rely on a “Field of Entertainment” exclusion it called “Entertainment Industry Exclusion”, or “EIE” to shield the insurer from its duty to defend against copyright infringement claims made against its insured, a rock band who was accused of illegally using copyrighted art works on its merchandise. The merchandise was advertised on the band’s website and held out for sale there, at the rock concerts and at various retail outlets. Seems merchandising has become a key income producer for rock bands.
The artist, Cameron DeLeon, who designed the art work for Tool, the rock band, alleged he created several drawings such as the “Wrench” and “Ocular Orifice,” “Smoke Box,” “Gnats,” “Two Hands,” and “Salival Figure,” all of which sound really awe inspiring. In any case these pictures apparently do have commercial value, hence the lawsuit for copyright infringement and related claims for defamation. Tool tendered the DeLeon suit to American Insurance Company and other insurers for a defense. American denied coverage. This decision reviews, over several pages, the key rules applicable to interpreting an insurance policy including that coverage grants are to be broadly interpreted whereas exclusions must be narrowly construed.
In this case, the policy had the usual personal and advertising injury coverage including for defamation and infringement of copyright, but because this was a rock band, the EIE was included to narrow the scope of such coverage or eliminate all together. The EIE read:
“This policy does not apply to Personal Injury or Advertising Injury arising out of the development, pre-production, production, post-production, distribution, exploitation, or exhibition of motion pictures, television programs, radio programs, documentary films, industrial films, educational films, training films, stage plays, video cassettes, music, musical recordings, sheet music, lyrics, scripts, manuscripts, books, or other similar materials and properties.”
Wow, what a great policy for a rock band to buy…what was the broker thinking?
Fortunately the appellate court realized applying this exclusion as American Insurance argued rendered the Personal and Advertising Injury coverages purchased by the band, illusory. The issue turned on how the Court applied the term “arising out of” because there are cases requiring only a “minimal causal connection or incidental relationship”— i.e. Acceptance Ins. Co. v. Syufy Enterprises (1999) 69 Cal. App. 4th 321, 328. However, the Acceptance court was looking at these words in an endorsement for additional coverage!
The Tool Court noted “arising out of” is broadly construed when used in the insuring language, but narrowly construed when applied to an exclusion. State Farm et al v. Partridge, (1973) 10 Cal. 3d 94, 101-102, in accord Charles E. Thomas v. Transamerica Ins. (1998) 62 Cal. App. 4th 379, 383-384.
The Tool court found support for its narrow construction of the EIE in another case Manzarek v. St. Paul Fire & Marine Ins. (9th Cir. 2008) 519 F3d 1025. In Manzarek, the underlying suit was by a former founding member of the Doors rock band (this one I have heard of!) suing the Doors for allegedly infringing on the Doors name, trademark and logo in conjunction with planned tours and using the logo for marketing products and merchandize. There, the court narrowly construed the “Field of Entertainment Limitation Endorsement” which had a similarly broad scope—to wit precluding coverage for:
“the creation, production, publication, distribution, exploitation, exhibition, advertising, and publicizing of product or material in any and all media such as motion pictures of any kind and character, television programs, commercials or industrial or educational or training films, phonographic records, audio or video tapes, CDs, or CD ROMs, computer on-line services or internet or Web site pages, cassettes or discs, electronic transcriptions, music in sheet or other form, live performance, books or other publications.”
That court determined notwithstanding that there was a potential for coverage, noting that the underlying suits were silent about the type of products and merchandise marketed, narrowly construing this exclusion. The Tool Court noted that “Under AIC’s and the [trial] court’s interpretation, all personal and advertising injury would be eliminated as being incidentally related to Tool’s music, meaning such coverage is illusory.”
The lesson here is, watch out for those “Field of Entertainment” exclusions in any insurance policy for any entertainment related insured. Any broker selling a policy to an entertainment related business containing one of these exclusions should give up his commission—but even if the broker does not warn their entertainment industry clients to remove or limit such an endorsement when producing the policy, if a personal or advertising injury claim does surface, coverage counsel can make it right!